Thu, 29 November 2007
I found this article on Dose.ca today, talking about the increasing link between product placements and our favorite prime-time shows. Sure, we've made fun of and pointed out the obvious ones (like the Staples Shredder or the Blackberry) and the not so obvious (like the bailer from "Safety Training"), but I was staggered to read this paragraph: So far this season, the Hollywood Reporter says there have been 142 product placements on 30 Rock and 381 on The Office - but NBC says it has always included these promos to up the funny, and Office showrunner Greg Daniels has said his show will no longer do these deals because he "found it pretty impossible to balance the desires of the ad agencies and their clients with the needs of the show." THREE HUNDRED EIGHTY ONE product placements JUST THIS SEASON? Really? That blew my mind. Wow. In this age of TiVo and skippable commercials, I guess this is the next logical step in the evolution of TV advertising... but yeesh! As sort of disgusted as I am by that number, I'm also surprised and intrigued by the comment that Greg Daniels is no longer allowing these deals on THE OFFICE. I'm surprised that he can say "no," frankly, especially since new chief Ben Silverman has been a pioneer in the product placement realm. Whatever the reality may be, I applaud Daniels for putting the needs of the show over the needs of the sales department.
Category:general
-- posted at: 10:33am EDT
Comments[2]
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I think what\'s even more amazing than that number is that we didn\'t even notice those 381 product placements. I\'m not sure if that means they did a bad job at the placement, or they are just really really good at it. I\'m going for bad job, seeing as the point of PP is so we want to buy the product. If we don\'t even know what it is, how can we want to buy it?
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